FLoC: Google's new means of following you across the webSubmitted by ben on 23 April 2021 - 9:47am
If you browse the web without an ad blocker, you will have noticed that the ads you see tend to follow you around. Have you been looking around for a new pair of shoes? Be prepared to see more ads for shoes on completely unrelated websites. This advertising technique is called "behavioural retargeting" and is built on recording your web history in a central place, then using that information to select ads that advertisers expect you are more likely to react to.